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Claire Mas

Foto: Miriam Ketting

Digital marketing

Where: Alver
Claire Mas

Friday 12:15 - 13:45
Making the most of organic social media 

How to get the most out of Facebook, Twitter and Instagram.

Online continues to be an important driving force, no matter what part of the music business you are in. Social media like Facebook, Twitter, Instagram and Snapchat are changing rapidly with new updates, rules and tricks. The stuff that worked well a month ago may not be as effective today. We give you the latest on how to promote your event digitally, build a solid fan base and be visible in the right places online.

Friday 14:00 - 15:00
An overview of YouTube

YouTube may be a controversial topic at the moment but it continues to be one of the biggest music platforms online. This session will cover how to optimise your channels and videos, how to encourage engagement, the ins and outs of monetisation and content ID, MCNs and new features.

Friday 15:15 - 16:15
Future trends and tools

Want to get ahead of the curve and shape your digital marketing strategies according to the latest trends? Come hear about what’s next in digital marketing and get an overview of the trends that will shape tomorrow’s campaigns!

Working in digital, by its very nature, is fast-paced and the trends change constantly. This presentation will cover the 5 digital trends that are important for the music industry and how they can be applied to every day marketing efforts. These trends are: the power of influencers, the evolution of short form video content, the growth of messaging apps, holistic advertising and streaming. 


The lectures are presented in co-operation with Gramart.