Festivals: How to build brands and attract an international audience?

Friday 13:00 - 13:45

Where: Olav H Hauge
Josh Moore (Bowery Presents) 
Birgitte Mandelid (Øyafestivalen)
Thorsteinn Stephensen (Secret Solstice Festival)   
Martin Hjorth Frederiksen (Roskilde)
Moderator: Linnéa Svensson (Greener Events)

How do festivals work with marketing, press and storytelling to attract both domestic and international concert audience? How do you stand out and what does it take to build an internationally aknowledged festival?

Learn from some of the best cases and how they work with media, audience, local businesses and tourism to build their brand.