The main topic for this year's conference is the dynamics between subculture culture and mainstream. Music has been the main ingredient in a number of youth uprisings from the 20's prominent Jazz to the outrageous Rave culture of the 90s. Music reflects and creates social conditions and in often paramount in facilitating social change.

Today more than 20,000 new songs are being relesed on Spotify and streaming services, and the struggle to break through the noise is getting harder. The industry is increasingly making use of a formula where one “cultivates” projects that fit into the playlists of the various streaming services. How can music contribute to change if everything is mainstream?

"They always say time changes things, but you actually have to change them yourself." - Andy Warhol