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Thorsteinn Stephensen

Thorsteinn Stephensen (Secret Solstice Festival)

Thorsteinn started working in the concert promoting business in 1998 as an owner and manager of Mr. destiny.
In 1999 he started the Iceland Airwaves Festival in Reykjavík.
From 1999 until 2010 he promoted and produced the festival. In 2010 the festival was sold to UTÓNN (The Icelandic Music Export Office).
Thorsteinn started the “Rite of Spring” festival in Iceland in 2005. The festival was focused on rythmic, jazz and world music. In 2008 the festival was closed due to financial circumstances in Iceland
As well as festival promotion Thorsteinn has promoted over 400 concerts in Reykjavík as well as promoting and producing Theater shows.
In 2016 Thorsteinn joined the Secret Solstice Festival in Reykjavík. That same year ticket sales went from 6000 in previous years to 15.000 in 2106.
Thorsteinn divides his time between Iceland and Spain where he has been living for the past 13 years.

Friday 13:00 - 13:45 Festivals: How to build brands and attract an international audience?


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