Join us for a deep dive into the Trigger Cities concept - how streaming hotspots like Mexico City and Jakarta can catapult artists to global recognition. What opportunities and challenges does this algorithm-driven reality create for the music industry? We have invited two experts with first hand knowledge to explain the concept and show us the tricks.

Michelle Yuen:
Michelle currently works with blackx, a music and entertainment company that invests in and develops music-related intellectual property, from catalog to exhibitions and animation, that define the cultural pulse of Asia. She also advises Music Norway on the Southeast Asian markets and consults for artists and start-ups; previously she ran business development for music analytics platform Chartmetric. Having worked across the US, Europe and now Asia, her main focus is in helping creatives and companies understand their target markets and achieve their next level of sustainable growth

Ryan Peterson:
Ryan is co-founder of Stellar Trigger, a marketing agency specialising in viral and digital marketing in Southeast Asia and Latin America. With broad experience in UGC (user-generated content), influencer activations and fan engagement, he helps brands and artists penetrate dynamic and fast-growing global markets.